When I do a Google search for “katie shedd” (as I do quite regularly…yes, I’m just that arrogant), my blog pretty much owns the space. My LinkedIn profile shows up. So does my Naymz profile (that I never update). There are a few rogue Facebook profiles. But, I pretty much own the phrase.
This is great, except, my last post is appearing in the number two spot on Google. And when it comes to self-branding, I don’t want to be known as the one who always talks about being naked. Oops. There I go again. Stop saying that word!
Anyway, I quickly had to produce a post. So I thought I’d discuss why I wrote what I wrote without saying the “n” word.
Basically, I wanted to conduct a little experiment. Headlines are important. In the blog-world, if you say something shocking enough, people are interested. We just can’t help ourselves. And yes, it helped that I used and tagged the word, “n”. David Hassolhoff was just icing on the cake.
It was a cheap trick, but my stats were glorious. Sorry, Mom, if I offended you.
My next post, which really is intended to be about landscaping, is going to require a lot more creativity because I know what you’re thinking…
Landscaping, that’s neat, really neat.

