I had the greatest conference call on Wednesday. What’s so great about a conference call, you ask? Well…
We were not more than thirty seconds into the call before the guy started pitching his consultative services. To make matters worse, he refused to answer most of our questions. He said that SEO was simple and that he understood Google. I thought that was a bold statement. He was all about driving traffic with no regard for quality. He even called inbound link strategy death on a stick. But that wasn’t the icing. No, that came at the end of the call.
When asked about his knowledge of our industry, he openly admitted that he hated our profession. I’m not joking. He laughed to himself and then suggested we participate in a “fun exercise.” He asked us to pull up Google and to type in the name of a specific business (possibly a competitor). So, we typed in their name. What did we find? In the fourth spot was this gentleman’s blog. On his blog he ripped into this business telling others to seek services elsewhere. After he had shown us his “victory,” he laughed and said that he had warned them two weeks before. I wanted so badly to ask, “ok, but what happens to us when we make you mad?”
WOW!
…can anyone say loss prevention?
Tags: close a deal, deal breaker, sales
