You know, I was watching TV the other day and an ad came on that totally disappointed me. I understand that It’s not anything new to see commercials that play to the fears of its audience. For years, the insurance industry has fed worst-case scenarios to the masses. The pharmaceutical industry has taken advantage of the elderly. The diet industry fibs to fat people. This type of advertising is effective. I get it.
But, it doesn’t make it right.
And, I’m not the only one that thinks this way. Today, I read an article that said essentially the same thing. It also discussed the negative effects this type of advertising can have on a brand. Interesting stuff. Plus, it included the lovely video I’ve posted below.
So in efforts to fight the unethical world of advertising…
