Archive | June, 2008

Inspired by $4.29/gallon

30 Jun

I was recently exploring the Web 2.0 directory when I discovered a budgeting site that I thought might be of good use, especially in light of the insane gas prices.

No, the website won’t pay for your gas, or even discount your gas.  But, it will help you figure out just how much you’re spending on gas (and everything else).  It’s called Budget Pulse

The site describes itself as a “simple application to track finances and payment obligations.”

The application is, in fact, quite simple to use.  They use big icons and keep the navigation fairly simple.  The dashboard is easy to digest, as well.  It shows me my upcoming expenses (not so digestable, I know), plus it identifies how I’m doing with regard to my overall budget.  My account balances are always displayed on the left hand side of the page, below the secondary navigation.

But, the layout isn’t the only thing worth mentioning.  The site also allows you to import and/or export your data via Excel or CSV (very convenient).  Plus, you can look at a monthly calendar with all of your data on it, which makes for a nice top-level view of things.  The site also includes news from the major search engines if you’re into browsing financial related stuff.

There are still plenty of features I haven’t yet explored.  For example, it looks like I can invite others to Budget Pulse.  But, I don’t believe there is any social aspect to it.  At least I hope there’s not.  As much as I love my online friends, they don’t need to know my account balances.

Also, one reviewer of Budget Pulse was quoted as saying he liked the RSS option.  Now, perhaps I’m blind, but I can’t seem to find that option.  This would be a great feature, if added.  I could be notified about my upcoming expenses, or if my account balance was dangerously low.

But, even without the notifications, I still like the site.  I recommend you check it out.  You may be surprised to find out just where your dollars are going (not just to Exxon).

 

 

Exploiting Fear

10 Jun

You know, I was watching TV the other day and an ad came on that totally disappointed me. I understand that It’s not anything new to see commercials that play to the fears of its audience. For years, the insurance industry has fed worst-case scenarios to the masses. The pharmaceutical industry has taken advantage of the elderly. The diet industry fibs to fat people. This type of advertising is effective. I get it.

But, it doesn’t make it right.

And, I’m not the only one that thinks this way. Today, I read an article that said essentially the same thing. It also discussed the negative effects this type of advertising can have on a brand. Interesting stuff. Plus, it included the lovely video I’ve posted below.

So in efforts to fight the unethical world of advertising…



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